New ways of creating sounds

"There's not been a lot of technology driving new ways of creating sound, we still do it pretty much the same way. Even if we're using innovative technologies, we still pretty much think about sound as unique sound effects and that they need to match something, and we have our kind of layering techniques. So we put different kind of layers of of sounds and then they mean something in a context but how can we take that sort of core concept and disrupt it a little bit?"

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Sound can challenge expectations

​“Can we challenge our audiences and try to see how much can they get? How much context can they get from sound? And if it sort of makes sense to start with that, with a kind of 360 moment experience that's telling a story by the composition of it, by the sign of it, and then take it forward and see what the what the response is.”

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Sound can empower storytellers

“If you think about modelling sound from a point of view of physics and math, then there's no limits - you can just basically model whatever the heck you want, and that's really powerful I think. But also that can be exactly what can help narrative storytellers to sort of come up with anything that they want… this whole idea of you can recreate things that exist, but then you can also push them a little bit more and think about things that don't exist and just model whatever your imagination can think of.”